Blog

AI Is a Confident Idiot. And It Might Be Your Best Employee.

· ai · process

AI hallucinates, makes shit up, and occasionally behaves like a drunk intern. So why the hell should you let it anywhere near your business?

Let’s get something straight.

AI is not intelligent in the way most people think it is.

It doesn’t understand your business. It doesn’t care about your customers. It has absolutely no idea whether your company survives another quarter.

Ask it a question, and sometimes it’ll confidently deliver an answer that’s complete bullshit. With bullet points. And a lovely conclusion.

Yet somehow, this overconfident digital moron might be one of the most useful things that ever happened to your business.

Here’s why.

Your Employees Are Doing Stupid Shit All Day

Not because they’re stupid.

Because you’ve built a business where intelligent human beings spend half their working lives doing things a reasonably talented potato could manage.

Copying information from one system to another.

Reading emails and forwarding them to somebody else.

Updating spreadsheets that nobody reads.

Generating the same report every Friday.

Searching through 200 documents to find the paragraph Karen from accounting needs for the third time this week.

And let’s not forget the sacred corporate ritual of moving information from one Excel file into another Excel file.

Beautiful.

We’ve spent decades hiring intelligent people and then turning them into biological copy-paste machines.

And we call it productivity.

Enter AI. The Intern Who Never Sleeps.

Now imagine hiring an intern.

This intern is available 24/7, can read thousands of documents, summarize conversations, classify requests, draft responses, and extract information from almost anything.

It doesn’t need coffee, doesn’t complain about Mondays, and doesn’t spend 45 minutes discussing what happened on Love Island.

Sounds amazing, right?

There’s just one small problem.

Occasionally, the intern makes things up.

Not because it’s malicious. It simply produces an answer that sounds plausible, even when the underlying information is wrong.

So no, you probably shouldn’t give it access to your company bank account and tell it to “do whatever feels right.”

But should you let it read incoming customer inquiries, categorize them, prepare responses, and send the complicated ones to the right people?

Abso-fucking-lutely.

Because that’s where things get interesting.

Stop Asking AI to Be a Genius

Most businesses approach AI completely backward.

They want an autonomous superintelligent agent that will understand their entire business, make strategic decisions, and magically increase revenue.

Meanwhile, their customer service department still manually copies order numbers from emails into a spreadsheet.

Maybe fix that first, Elon.

The real opportunity isn’t to replace your CEO with artificial intelligence.

Although, depending on your CEO, that might be worth discussing.

The real opportunity is to eliminate the boring, repetitive nonsense that consumes thousands of working hours without creating much value.

And for that, AI doesn’t need to be a genius.

It needs to be good enough at a clearly defined task, connected to the right systems, and smart enough to know when to shut up and ask a human for help.

Let’s Take a Realistic Example

Imagine a small company receiving 100 customer emails every day.

Some are asking about prices. Some want to know where their orders are. Some need technical assistance. And some are apparently written by people who believe punctuation is a government conspiracy.

Traditionally, somebody has to open every email, understand what the customer wants, find the right information, and either reply or forward it.

Let’s say handling each email takes an average of four minutes.

That’s 400 minutes a day.

More than six and a half hours of human work spent processing emails.

Every. Single. Day.

Now imagine implementing a relatively simple AI-powered workflow.

The system reads incoming messages, identifies what customers want, retrieves relevant information, drafts responses for common questions, and routes complicated or uncertain cases to a human.

It could also update your CRM automatically.

No flying robots. No artificial consciousness. No billion-dollar infrastructure.

Just a little intelligence applied to an otherwise painfully stupid process.

Suppose this workflow safely handles 60% of inquiries, with the remaining 40% handled by humans.

That’s potentially four hours of manual work avoided every day.

Twenty hours per working week.

Roughly 1,000 hours per year, assuming 50 working weeks.

Those are illustrative numbers, of course. Real results depend on accuracy, integration, review requirements, maintenance, and how much work is genuinely eliminated. The model is rarely the expensive part. Connecting systems and keeping the workflow alive is where the money goes.

But the point is simple.

You don’t need AI to change the world. You need it to stop people wasting their lives forwarding emails.

The Plot Twist: The Old Automation Was Pretty Dumb Too

Now, before someone from the IT department starts throwing a keyboard at me, let’s acknowledge something.

Automation existed long before ChatGPT.

We’ve had scripts, macros, APIs, business rules, and workflow automation for decades.

And they’re excellent.

If a customer submits a form with a particular value, send it to a particular system.

If an invoice is overdue by 30 days, send a reminder.

If a payment succeeds, update the order status.

You don’t need AI for any of that.

In fact, using a large language model to do something a five-line script can handle is a wonderful way to make your software more expensive, slower, and occasionally wrong. Price the process, not the model.

Congratulations. You’ve invented a worse if statement.

But traditional automation has a weakness.

It struggles when the input is messy, unpredictable, or written by humans.

An email doesn’t always contain neatly structured fields.

Customers rarely describe their problems using the exact vocabulary from your database.

And useful information is often buried in documents, PDFs, messages, or somebody’s seven-paragraph explanation of why their printer hates them.

This is where AI changes the game.

It can interpret unstructured information and help traditional software do something useful with it.

AI doesn’t have to replace automation.

It can become the missing piece that makes automation possible in places where rigid rules previously struggled.

The Best AI System Is Usually a Boring One

Here’s the part nobody wants to hear.

Your company probably doesn’t need a multi-agent system with seven specialized AI personalities, twelve orchestration layers, and a fancy dashboard that looks like NASA mission control.

You might just need one workflow.

One repetitive task.

One measurable improvement.

A system that reads incoming requests, extracts relevant information, and prepares the next action.

That’s it.

You can add human approval where necessary, measure accuracy, log decisions, and improve the workflow over time.

Is it sexy?

Absolutely not.

Will somebody invite you to speak at an AI conference because you automated invoice classification?

Probably not.

But if that boring little workflow saves your business hundreds of hours every year, I suspect your accountant will find it extremely attractive.

The Real Problem Isn’t AI. It’s Your Processes.

There’s another uncomfortable truth.

AI won’t automatically fix a broken business process.

If your company has inconsistent data, unclear responsibilities, outdated documentation, and five departments that can’t agree on what a customer is, adding AI will not magically create organizational intelligence.

You’ll just automate the chaos.

Faster.

And possibly at scale.

Before implementing AI, somebody still needs to answer a few painfully unexciting questions.

What exactly are we trying to accomplish? What information is required? What happens when something goes wrong? Who is responsible for the result? And how do we know the system is actually making things better?

These questions were important before AI.

They’re even more important now.

Because a badly designed manual process is annoying.

A badly designed automated process can be annoying thousands of times per day.

So, Should You Trust This Digital Idiot?

Yes.

But not blindly.

Treat AI like a capable but occasionally unreliable junior colleague.

Give it clear responsibilities. Provide access only to the information and tools it needs. Test its output. Establish boundaries. And make sure somebody can intervene when it does something stupid.

Let deterministic software handle what deterministic software does best.

Let AI handle the messy interpretation that humans previously had to do manually.

And let humans handle the situations that require accountability, judgment, empathy, or decisions with serious consequences.

It’s not particularly glamorous.

But it’s how useful AI systems are built.

The Bottom Line

AI is imperfect.

It hallucinates. It misunderstands things. It sometimes delivers complete nonsense with the confidence of a management consultant charging €400 an hour.

But here’s the thing.

Your existing business processes are imperfect too.

They’re slow, repetitive, expensive, and often held together by spreadsheets, emails, and one employee called Peter who knows how everything works but refuses to document anything.

The goal isn’t to replace that mess with artificial superintelligence.

The goal is to identify where a little bit of machine intelligence can eliminate a ridiculous amount of manual work.

Start small. Measure the results. Keep humans involved where they matter.

And stop making smart people do stupid things.

AI doesn’t have to be smarter than your employees. It just has to be better than the bullshit you’re making them do.